Intelligence, Society and Technology
September 24, 2007 | Comments Off Who comes up with these ideas? Folks at Ad-Air think it’s a good idea to build giant video screens to display ads for plane loads of people to view as the planes come in to land. Yes, as pilots are focused on landing their planes, video ads will be flashing for attention. What could possibly go wrong?
Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land. UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world’s busiest runways.